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resume

giordana is a dynamic and driven art director with a passion for fashion, tech, sports, content creation, and advertising, supported by a strong foundation in creative advertising, content production, and brand storytelling. known for translating strategic concepts into visually compelling, culturally relevant narratives, she creates work that resonates across digital, social, and experiential touchpoints. a collaborative leader, she brings hands-on experience directing shoots, managing vendors, and delivering polished assets in fast-paced, high-expectation environments, blending refined aesthetics with data-informed insight to elevate brand presence and engagement.

education

2024 – 2025

humber polytechnic

fashion management, ontario graduate certificate

2018 – 2022

humber polytechnic

creative advertising, BA (honours)

specialization: art direction

work experience

june 2017 – present

freelance digital media + content specialist, giordi + co.

  • developed marketing strategies, content, and designs for clients improving brand visibility and audience engagement.

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notable clients: City of Vaughan, York University, BILD GTA, 7camicie Canada, Harry Rosen, Giordi’s Bar Cart, Styled By Giordi, Halo Lashez, Hair By Jess, Drinks By Nika

february 2025 – january 2026

graphic designer, sentaler

  • develop internal and external marketing materials, packaging and promotional material, and social media and website content while ensuring brand consistency.

  • assist in campaigns, manage the image library, collaborate with PR and web teams, and oversee digital content updates.

  • organize photoshoots, create publications, track digital trends, and support brand communication initiatives.

november 2024 – february 2025

retail marketing intern, living beauty inc

  • assisted with the execution of marketing campaigns across wholesale, B2B, and D2C channels, driving engagement through seasonal promotions, product launches, and strategic partnerships.​

  • assisted with public relations efforts, including press releases, influencer outreach, and internal media list updates, to strengthen brand visibility.​

  • supported experiential marketing initiatives, such as in-store activations, off-site events.

july 2021 – february 2025

style advisor, harry rosen

  • developed strong relationships with high-end clientele, providing luxury fashion advice and ensuring a consistent, elevated shopping experience.

  • exceeded personal sales targets through product knowledge, customer service, and relationship building.

  • worked closely with management to ensure visual merchandising standards aligned with brand identity and drove customer engagement on the selling floor.

march 2024 – september 2024

digital communications specialist, corporate affairs, aecon group inc.

  • produced dynamic multimedia assets (videos, graphics, podcast) and captured project site content for storytelling across various platforms, including social, digital, and traditional media.​

  • strategized, developed, executed, and measured social and digital media campaigns, while improving aecon's media presence through trend analysis and platform evaluation.​

  • coordinated social media editorial schedules, managed engagement for reputation support, and assisted in developing communications materials like linkedn newsletters and presentations.

august 2022 – january 2024

interactive media designer + content creator, the source

  • responsible for generating engaging and relevant content across various digital platforms (website, google ads, facebook, instagram) to enhance brand visibility, drive traffic and engage target audiences within the consumer electronic industry

  • developed content strategies, created compelling multimedia content and maintained brand consistency across all channels

  • led social and web content production in-house from concept to completion which included pre-production planning, managing talent, post-production editing and voiceovers and campaign reporting

  • implemented a holiday social campaign strategy for Q4 2023 - this resulted in 15.8M overall impressions

january 2022 – july 2022

digital production specialist, harry rosen

  • collaborated with the marketing team to manage vendor outreach and upload digital assets (product images and descriptions) to the content management system.

  • conducted website audits, maintained style guides, and organized production plans, ensuring high-quality presentation and consistency across platforms.

march 2021 – june 2021

social media specialist, medpros

  • responsible for building and executing social media strategies through competitive research and audience identification in the healthcare industry.

  • created strategic marketing and engagement plans outlining objectives, tactics, timelines, budgets and key performance indicators (KPIs).

  • generated, edited, moderated and shared daily social content across multiple platforms (facebook, X (formerly twitter), linkedin).

certifications

accessible design in digital media (2021)

hootsuite platform certification (2021)

hoostsuite social marketing certifcation (2021)

google garage: fundamentals of digital marketing (2021)

strengths + skills

adobe creative suite, canva, web design, animation, video editing, typography, social media platforms, content creation, knowledge of industry trends, project management, leadership, communication skills, problem-solving, adaptability, attention to detail, collaboration

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